What do you do to improve donor retention? The Agitator can tell you a few things that won't do that trick, at Looking For Retention In All The Wrong Places:
The sad fact is that far too many fundraisers ... overly exalt 'strategy,' 'brand,' 'creative' and 'program' while assigning mundane importance (and investment) in 'service level' actions and donor experiences that occur in call centers, around events, with the fulfillment of premiums and in proper acknowledgements.
Here's The Agitator's list of things you should invest in to improve retention"
- Donor Service centers (inbound calls and email response).
- In-person fundraising.
I'd add these boring things to that list:
- Frequent-enough communication (one of the main causes of lost donors is failing to connect with them often enough).
- Clean data.
- Specific, compelling fundraising offers.
- Prompt and relevant receipting.
So many fundraisers are chasing the "glamor" things like branding. That's not where you'll find success. Most of success in fundraising comes from excelling at the "boring" stuff. That's where you should be putting your energy.
fonte: Future Fundraising Now