Real-World, Field-Tested Strategies for Raising More Money The Importance of Being Urgent The secret ingredient that so many fundraisers omit.
Make It Easy to Read Have your readers breezing happily through your copy.
Long Messages Work Better It's true. And your boss is wrong.
Grammar for Fundraisers The rules you should and shouldn't follow.
Persuade with Story, Not Statistics One way motivates donors, the other demotivates them.
Keep It Simple Complexity kills fundraising.
Make It All About the Donor It's not about you!
I Have Bad News and Good News Balanced fundraising that works and keeps working.
Have a Clear Call to Action No matter how well you write and design, if you omit this, you're sunk.
P.S. I Love You Guess what part of your letter people are most likely to read.
Design for Older Eyes You're a tree falling in the forest with nobody to hear it if you don't design for bifocals-wearing readers.
Don't Skimp on Emphasis It makes a difference.
Make Images Work…