Para quem ainda hesita de usar esta nova rede social, Pinterest, aqui está um pequeno contributo retirado do Philantropy.
Using Pinterest to Raise Money: One Charity's Experiment Pinterest, the fast-growing social network that allows people to share information on virtual bulletin boards, has become a hot topic of conversation among nonprofits in recent months.
Many groups have hesitated to spend considerable time in the popular network until they can get a better understanding of how it can help them connect with potential supporters. But a new effort by Opportunity International, a nonprofit that provides small loans to poor women overseas, might offer a blueprint for how other nonprofits can use Pinterest.
For Mother's Day, the group has started a fundraising campaign though Pinterest that invites donors to pin personalized squares to an online quilt honoring a mother or another loved one.
Ian Haisley, Opportunity International's director of online strategy, says the org…
Using Pinterest to Raise Money: One Charity's Experiment Pinterest, the fast-growing social network that allows people to share information on virtual bulletin boards, has become a hot topic of conversation among nonprofits in recent months.
Many groups have hesitated to spend considerable time in the popular network until they can get a better understanding of how it can help them connect with potential supporters. But a new effort by Opportunity International, a nonprofit that provides small loans to poor women overseas, might offer a blueprint for how other nonprofits can use Pinterest.
For Mother's Day, the group has started a fundraising campaign though Pinterest that invites donors to pin personalized squares to an online quilt honoring a mother or another loved one.
Ian Haisley, Opportunity International's director of online strategy, says the org…