Pinterest, the fast-growing social network that allows people to share information on virtual bulletin boards, has become a
hot topic of conversation among nonprofits in recent months.
Many groups have hesitated to spend considerable time in the popular network until they can get a better understanding of how it can help them connect with potential supporters. But a new effort by Opportunity International, a nonprofit that provides small loans to poor women overseas, might offer a blueprint for how other nonprofits can use Pinterest.
For Mother's Day, the group has started a fundraising campaign though Pinterest that invites donors to pin personalized squares to an online quilt honoring a mother or another loved one.
Ian Haisley, Opportunity International's director of online strategy, says the organization is experimenting with Pinterest because it reaches an important demographic: women. Women make up more than 90 percent of the charity's clients and more than 70 percent of people who use Pinterest.