Now is the time to start thinking about a creative spin that you can put on the upcoming Thanksgiving, Hanukkah, Christmas, Kwanzaa and New Year's stories your local media outlets will be producing. You know they will be doing those stories, so why not position your group to get some of that coverage?
Here are 8 ideas to help you think creatively about your holiday season media outreach . . .
1. Top Lists. The media loves "best" and "worst" lists. Loves them. Can you create a list that connects your cause to holiday themes like giving, family, travel, etc?
2. A Taste of Your Annual Report. Nonprofit annual reports are rarely newsworthy. But you probably have one really great accomplishment from the year that is. Rather than waiting for your official report to come out sometime next year, use that accomplishment to talk about all the good you are doing now -- and how your generous community can help you do even more.
3. Bring a National Headline Down Home. Watch very closely how the national networks are starting to tie their stories to holiday themes, and figure out how you can position your organization as a local example of how that national story is playing out in your area. Local media outlets are constantly looking to their big brothers and sisters at the national level for direction.
4. What You Learned on a Trip. If you are traveling yourself during the holiday season, take some time to learn how others are doing it - whatever "it" is for your cause - and suggest some changes for how your community approaches "it."
5. Go Contrarian. While everyone else is watching football, going shopping, or whatever else on the day after Thanksgiving, what will your volunteers be doing?
6. Gift Ideas. In addition to items you can actually buy, what kinds of goodwill gestures can people make? What will a donation to your organization "buy"?
7. The Year in Review. The media loves retrospectives and trends. What were some of the big changes this year related to your cause?
8. New Year's Resolutions. If 100 people in your community resolved to all do the same thing, what difference would it make? Line up a handful of people ahead of time to talk about how they've already made the resolution in the press release you write that urges others to do the same.
fonte KIVI
Here are 8 ideas to help you think creatively about your holiday season media outreach . . .
1. Top Lists. The media loves "best" and "worst" lists. Loves them. Can you create a list that connects your cause to holiday themes like giving, family, travel, etc?
2. A Taste of Your Annual Report. Nonprofit annual reports are rarely newsworthy. But you probably have one really great accomplishment from the year that is. Rather than waiting for your official report to come out sometime next year, use that accomplishment to talk about all the good you are doing now -- and how your generous community can help you do even more.
3. Bring a National Headline Down Home. Watch very closely how the national networks are starting to tie their stories to holiday themes, and figure out how you can position your organization as a local example of how that national story is playing out in your area. Local media outlets are constantly looking to their big brothers and sisters at the national level for direction.
4. What You Learned on a Trip. If you are traveling yourself during the holiday season, take some time to learn how others are doing it - whatever "it" is for your cause - and suggest some changes for how your community approaches "it."
5. Go Contrarian. While everyone else is watching football, going shopping, or whatever else on the day after Thanksgiving, what will your volunteers be doing?
6. Gift Ideas. In addition to items you can actually buy, what kinds of goodwill gestures can people make? What will a donation to your organization "buy"?
7. The Year in Review. The media loves retrospectives and trends. What were some of the big changes this year related to your cause?
8. New Year's Resolutions. If 100 people in your community resolved to all do the same thing, what difference would it make? Line up a handful of people ahead of time to talk about how they've already made the resolution in the press release you write that urges others to do the same.
fonte KIVI
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