Has digital giving come of age, as DEC Syria Crisis Appeal sees record donations through new channels?
News (International, UK) 18 April 2013
Over 55% of more than £4m so far given
directly to the Disasters Emergency Committee (DEC) by the public for the Syria
Crisis Appeal has come via digital sources, the charity said on
11th April. This is the first DEC appeal to pass this milestone.
Of this 12% was donated via phones or tablet,
12% via PayPal either using a new mobile donations platform produced by Home
Made Digital with funding support from PayPal, or via the main DEC website.
Thirty seven per cent of digital giving was
via credit or debit card using the My Donate platform provided by BT on a pro
bono basis, with card providers waiving all transaction
charges.
DEC Interim Head of Fundraising Helen Calder
said: “The varied ways donors can
now choose to support the appeal has really helped us to reach a wider audience
and bolster our fundraising figures. This will allow our members to reach many
more people affected by the crisis in Syria.”
Traditional methods of giving remain
important, with 28% of
donations coming via post using a free service
provided on a pro bono basis by Royal Mail and 16% coming from telephone donations using the automated platform provided by
Spoke, with all transaction charges waived by card providers.
But the swing towards new fundraising
channels comes as a number of innovative and ambitious digital giving projects
gather pace. Together these developments suggest digital giving may have
reached a tipping point that could place new technologies at the heart of
changing giving habits.
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