What goes wrong with your fundraising emails

Here's a helpful presentation:
7 reasons why your subscribers don't respond to your email campaigns.

1. They didn't receive it.
2. They don't know you.
3. They don't see why they should open it.
4. They don't see what's in it for them.
5. They don't know what to do next.
6. The landing page is not optimized for conversion.
7. The offer is not relevant.

There's a lot of detail under each of those things, but fixing it all can really revolutionize your online fundraising.