Listening to Katy Perry got me thinking about fundraising. Her song reminded me of the Black Eyed Peas' "I Got a Feeling" : simple lyrics repeated over and over. It's really catchy [...]
I could go on. Anyone out there remember Weird Al's "This Song's Just Six Words Long"? Another great parody on the lack of lyrics in popular songs. The thing is, it works. People remember the lyrics and the songs are wildly popular.
This week, why not look at your fundraising appeals and your approaches to donors. Are you over doing it? Are you overwhelming donors with facts and data? Trying to firehose them with information?
Why not try to rework your solicitations by singing from the same sheet as Katy Perry, the Black Eyed Peas, and Weird Al:
» Say less
» Use emotion
» Repeat. Repeat. Repeat. And do it again
Remember, if we want to raise money, our job isn't to give our donors an intellectually stimulating dissertation. Our job is to move our donors to action: the action of making a gift.
Let's commit to making sure our messaging is helping them take that action, not hindering it.
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