Many nonprofit Facebook Pages feel a lot like the nonprofit websites of old. We call it "brochureware" -- a lot of ho-hum descriptions of programs and services with some event promotion thrown in. Many nonprofits have caught on that those kind of websites don't work, and that you have to provide more inspiring and engaging content, including storytelling and great visuals like photos and video.
Same goes for your Facebook Page -- but even more so! Facebook is social media, so be social! Tell stories, share photos, and offer up great content that your Fans will naturally want to share with their friends.
Here are a few tips I'll expand on during the webinar, based on the three G's of good social media marketing.
Be Genuine.
Even though your Page represents your organization, Facebook is all about person to person communication. You'll get more responses to your status updates on your Page if they sound like they were written by a real person. Avoid posting anything that sounds like a press release headline. Try using emotional words in your status updates, like, "We love . . ." or "We can't believe . . ." or "We wish . . . " But be careful about over-using certain emotional words. It seems like everyone these days is "excited" and "shocked" and I think those words have lost much of their power.
Be Generous.
Use your Facebook Page to share great stuff that you find online -- especially on Facebook -- related to your cause. In the early days of the Web, people were afraid to link to other sites, because that supposedly meant you were encouraging them to leave your site. Well, guess what, they were going to leave at some point anyway, and we all learned that giving our visitors great recommendations for other sites to visit actually increased our credibility. Same goes with linking on Facebook. Show your Fans the other cool stuff they should know about. It proves you understand them and are looking out for them.
Be Grateful.
Acknowledge when people do nice things for your good cause by tagging them on your Page. If Jane Smith helped you out in some way, and she's a fan of your Page, when you type @Jane Smith in your status update, a drop-down list will appear, allowing you to tag Jane. That way your status update will appear on Jane's profile page, where her friends can see your sweet words about her.
Kivi Leroux Miller
Same goes for your Facebook Page -- but even more so! Facebook is social media, so be social! Tell stories, share photos, and offer up great content that your Fans will naturally want to share with their friends.
Here are a few tips I'll expand on during the webinar, based on the three G's of good social media marketing.
Be Genuine.
Even though your Page represents your organization, Facebook is all about person to person communication. You'll get more responses to your status updates on your Page if they sound like they were written by a real person. Avoid posting anything that sounds like a press release headline. Try using emotional words in your status updates, like, "We love . . ." or "We can't believe . . ." or "We wish . . . " But be careful about over-using certain emotional words. It seems like everyone these days is "excited" and "shocked" and I think those words have lost much of their power.
Be Generous.
Use your Facebook Page to share great stuff that you find online -- especially on Facebook -- related to your cause. In the early days of the Web, people were afraid to link to other sites, because that supposedly meant you were encouraging them to leave your site. Well, guess what, they were going to leave at some point anyway, and we all learned that giving our visitors great recommendations for other sites to visit actually increased our credibility. Same goes with linking on Facebook. Show your Fans the other cool stuff they should know about. It proves you understand them and are looking out for them.
Be Grateful.
Acknowledge when people do nice things for your good cause by tagging them on your Page. If Jane Smith helped you out in some way, and she's a fan of your Page, when you type @Jane Smith in your status update, a drop-down list will appear, allowing you to tag Jane. That way your status update will appear on Jane's profile page, where her friends can see your sweet words about her.
Kivi Leroux Miller
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