FUNDRAISING

Here's a helpful presentation:
7 reasons why your subscribers don't respond to your email campaigns.
They didn't receive it. They don't know you. They don't see why they should open it. They don't see what's in it for them. They don't know what to do next. The landing page is not optimized for conversion. The offer is not relevant. There's a lot of detail under each of those things, but fixing it all can really revolutionize your online fundraising.

Se tiver imposto a pagar uma percentagem desse valor poderá ser canalizada para uma associação, projecto ou ONG. E no caso de ter IRS a receber? De onde sairá esse valor? Será descontado do valor que eu tiver a receber?
A Lei da Liberdade Religiosa aprovada em 2001 veio introduzir a possibilidade dos contribuintes efectuarem uma consignação fiscal de uma quota equivalente a 0,5% do imposto sobre o rendimento das pessoas singulares, liquidado com base nas declarações anuais.
Esta quota pode ser destinada pelo contribuinte a fins religiosos ou de beneficência, a uma igreja ou comunidade religiosa, a uma pessoa colectiva de utilidade pública com fins de beneficência ou de assistência ou humanitários, ou a uma instituição particular de solidariedade social.
A consignação da quota de 0,5% do imposto verifica-se relativamente ao imposto liquidado, isto é, ao IRS apurado como devido pelo contribuinte no ano fiscal em causa. Importa, todavia, notar que parte significativa desse imposto já t…

Think you're smart? Good for you. Just be aware that smarts alone may not get you where you want to go in fundraising. You also need knowledge.

Kivi's Nonprofit Communications Blog tackles One Big Myth about Direct Mail Appeal Letters:
We all like to think our instincts can guide us through our fundraising. But sometimes your gut instinct is just wrong and that's when you need to turn to the experts ... who have proven their methods work over and over again. The big myth they're talking about here is that one-page fundraising messages are somehow better than longer ones. This is totally wrong; experience tells us that longer letters are better than short ones.

That's one big myth, where almost everyone's instinct or common sense will lead them astray. There are others:
Common sense says that a short message will work better because nobody has time to read a long message. Common sense is wrong. Common sense says it's a mistake to ask someo…

What do you do to improve donor retention? The Agitator can tell you a few things that won't do that trick, at Looking For Retention In All The Wrong Places: The sad fact is that far too many fundraisers ... overly exalt 'strategy,' 'brand,' 'creative' and 'program' while assigning mundane importance (and investment) in 'service level' actions and donor experiences that occur in call centers, around events, with the fulfillment of premiums and in proper acknowledgements. Here's The Agitator's list of things you should invest in to improve retention" Donor Service centers (inbound calls and email response). Events. Premiums. In-person fundraising. I'd add these boring things to that list: Frequent-enough communication (one of the main causes of lost donors is failing to connect with them often enough). Clean data. Specific, compelling fundraising offers. Prompt and relevant receipting. So many fundraisers are chasing the…

Para quando um galardão e uma associação que premeie o que de melhor se faz na área de fundraising em Portugal?

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La Asociación Españolade Fundraising vuelve a premiar a las mejores campañas de captación de fondos desarrolladas durante 2011.
La AEFr creó el año pasado los premios para reconocer las acciones de fundraising (captación, fidelización, rendición de cuentas y comunicación social) implementadas por Entidades No lucrativas. El objetivo de estos premios es promover e incentivar la creatividad en el área de la captación de fondos de las organizaciones sin ánimo de lucro a través del reconocimiento público de los mejores trabajos realizados, así como reconocer las mejores campañas de captación de fondos realizadas en nuestro entorno, proporcionar una plataforma donde compartir nuevas ideas e innovación y poner en común las mejores prácticas y aprendizajes del sector. Las entidades que se presenten pueden conseguir entradas gratis para el XII Congreso de Fundraising y, a…