FUNDRAISING

Multiplier+ impact+ celebrities=powerful message.

A Comunidade Vida e Paz está actualmente com grandes dificuldades na obtenção de leite e azeite, apelando aos donativos destes dois bens alimentares, essenciais para o dia-a-dia tanto dos Centros Terapêuticos como das Equipas de Rua.

Além da entrega na sede (R. Domingos Bomtempo, nº7, Alvalade, 1700-142 Lisboa), é possível ligar 760501020 para oferecer o equivalente a 1 litro de leite (0,60€+IVA).

A Comunidade Vida e Paz é uma Instituição Particular de Solidariedade Social tutelada pelo Patriarcado de Lisboa, que preserva na sua essência o espírito ecuménico de aceitação de todas as pessoas, de todas as raças e credos.

Procura apoiar as pessoas sem-abrigo de Lisboa, com o objectivo de as reabilitar e reinserir como cidadãos participativos na sociedade.

As a fundraiser, it's so easy to get jaded and to think we've seen it all. But curiousity is one of the most important tools a fundraiser can have. It helps in every step of the "Get R.E.A.L." fundraising process:

Research: If you're curious, you will not just enter someone's email address, but notice that it's a unique domain name and go check it out. Even if it doesn't lead to a major discovery, it can be a talking point with the donor.

Engage: Being curious as you engage a donor involves asking perceptive questions. Once, while in the lobby of a factory that produced wrought iron products, I asked how paint got on the iron. That started a 2-hour tour of the plant, including a long (and fascinating) explanation of a new piece of equipment that not only fused the powder with the iron but also recovered the waste. The donor would never have spent that much time if all I talked about was my nonprofit. Curiosity shows donors you are interested in them an…

Esta semana a PayPal anunciou a criação da FundRazr, uma aplicação desenvolvida para Facebook, com o objectivo de ajudar as organizações a angariar fundos de uma maneira mais fácil e barata.

Formação

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Metaphors can be very powerful tools to make complicated or foreign ideas feel simple and familiar to your donors, volunteers, partners, and other supporters. But they can also devolve into worn-out clichés that become too familiar and therefore lose much of their oomph.

Here are five of the Decrepit Dozen . . .

Building Bridges. This is probably the most common metaphor used to explain how nonprofits make connections between people or ideas. But it tells us nothing about the benefits of those connections or why we really need to make them.


Helping Hands. "Help" is just too generic. And much of the help that nonprofits provide isn't manual labor or physically in person, which "hands" implies.


Changing the World/Lives. Change isn't always for the better. Every one of us could argue that we change someone else's life every day. When a butterfly flaps its wings . . .


War on (Fill in the Blank). I don't think the military metaphors work all that well in the…