FUNDRAISING

Think you're smart? Good for you. Just be aware that smarts alone may not get you where you want to go in fundraising. You also need knowledge.

Kivi's Nonprofit Communications Blog tackles One Big Myth about Direct Mail Appeal Letters:
We all like to think our instincts can guide us through our fundraising. But sometimes your gut instinct is just wrong and that's when you need to turn to the experts ... who have proven their methods work over and over again. The big myth they're talking about here is that one-page fundraising messages are somehow better than longer ones. This is totally wrong; experience tells us that longer letters are better than short ones.

That's one big myth, where almost everyone's instinct or common sense will lead them astray. There are others:
Common sense says that a short message will work better because nobody has time to read a long message. Common sense is wrong. Common sense says it's a mistake to ask someo…

One of the most important principles of fundraising is this:  What people say about their charity has little to do with what they do.

Once you believe that, you'll stop taking terrible advice.

But don't just take my word for it.  Here's evidence from Nick Aldridge's blog:  Does actual giving behaviour match expressed giving preferences?

This interesting study compares what some UK survey respondents said they'd give £1 to with what people actually gave £1 to on eBay, when asked to donate during the checkout process.

"Help small UK charities stay open and help local people" did well in the survey but poorly in real giving.
"Give a child in Kosovo a pair of shoes and warm gloves that they can wear to school" did poorly in the survey but pretty well in real giving.

Conclusion?

... potential donors may turn out be more responsive to simple, emotive imagery than they claim or indeed believe. Conversely, donors may overestimate their interest in discrim…

Aferir qual o contributo das empresas para a comunidade e reflectir sobre o papel social das mesmas constituem os objectivos principais da 2ª edição do estudo “O investimento das empresas na comunidade” divulgado este mês pela consultora Sair da Casca. O VER apresenta os seus principais resultados e contextualiza-os em entrevista com Nathalie Ballan, sócia fundadora da consultora, que chama a atenção para uma nova abordagem à actuação social: a dos negócios “inclusivos”

Um excelente artigo da Helena Oliveira no portal VER

Face ao ano passado, registam uma tendência de corte nas suas fontes de financiamento.O agravamento da crise económica está já a afectar a actividade das Organizações Não Governamentais dedicadas à solidariedade social e à ajuda humanitária que, face ao ano passado, registam uma tendência de corte nas suas fontes de financiamento: empresas, Estado e donativos por parte dos cidadãos.
De acordo com dados recolhidos junto das principais ONG que actuam em Portugal, apenas o número de voluntários aumentou relativamente a 2007, o que pode indiciar maior disponibilidade por situações de desemprego, e, simultaneamente, mais solidariedade devido ao contexto actual.
"É com preocupação que verificamos que as empresas e entidades privadas que, de forma regular apoiaram a organização, não o estar a fazer este ano", segundo o Conselho Português para os Refugiados (CPR).
Os cortes no financiamento estatal e privado a estas associações, assim como a quebra nos donativos por parte dos cidadãos …

Social media is becoming an essential part of charity fundraising, according to a paper from the Institute for Philanthropy.

Philanthropy and Social Media gives advice to charities and funders on how to use social media for activities including fundraising, connecting with supporters and delivering their services.

It says social media is beoming increasingly important in driving donations. "There are organisations, groups and individuals who are using these tools to great effect," the report says. "Some have completely revolutionised their work by using social media.


"Social media campaigns can direct existing supporters to online and mobile giving portals, or encourage people to donate via text."

But it warns charities to make sure they show people exactly how they can donate once a relationship has been built with them. "Every barrier means money lost, so the path from conversation to donation must be as smooth and intuitive as possible," …

Um artigo muito interessante sobre a importância de se investir a sério no fundraising.
Foi escrito há quase um ano atrás por Dan Pallotta, presidente do Advertising for Humanity O artigo foi publicado no blog da Harvard Business Review

...

Donors love to hear how little a humanitarian organization spends on fundraising, and humanitarian organizations love to tell donors what they love to hear.

That's utterly misguided — unethical, even.

The less an organization invests in fundraising the less it can grow. The less it can grow the more human suffering persists. We have institutionalized a mechanism for insuring the persistence of human suffering and called it "charity."

Here are what some of our favorite charities spend on fundraising, according to their own figures:

American Heart Association, 2009: $111 million, or 16.2% of expenses
Komen for the Cure, 2008/2009: $23 million, or 8% of expenses
American Cancer Society, 2008: $53 million, or 11% of expenses
Juveni…

Usually I agree wholeheartedly with the advice proffered by Canadian fundraiser Fraser Green.
But he recently wrote this article — Donors Love 60:40 — with  which I beg to differ.

Fraser argues that donors care primarily about what you do (i.e., the need you are addressing), and very little about how you do it (which he treats a sort of institutional ‘inside baseball’). These words crystallize his point:

“When I was a young fundraiser, I learned an expression that has stayed with me to this day. It remains my most important piece of philanthropic wisdom. It goes like this: “the institution has no needs”.


That’s right. Your charity has no needs. The people or trees or animals you help have great needs. Your charity is simply the organizational vehicle that gets the donor’s gift to those in need. It’s a three link chain. The donor. Your organization. The need. In this chain, your organization is very small – while the donor and the need are very big.”

He then makes this r…

Hay una revolución en Europa. No es comparable con la revolución que tienen nuestros vecinos a la otra orilla del Mediterráneo, pero pueda cambiar nuestro mundo, y para siempre.

Es una revolución en filantropía. La evidencia viene de muchos frentes – de Francia, de Holanda, del Reino Unido y, ahora, de España.

En el caso francés, tenemos un estudio de Virginie Seghers, un libro que debe estar en la mesilla de noche de todos los fundraisers – “La Nouvelle Philanthropie.” Virginia Seghers, conocida en Francia como cantautora, es también administradora de fundaciones y consultor en la economía social. Su libro es un tour de force – con 23 entrevistas cara a cara con filántropos, o gente vinculada al mundo filantrópico. Ella explica que los nuevos filántropos son jóvenes y ricos: que acaban de crear su propia fortuna (no es cuestión de herencias) y que no quieren crear fortuna simplemente para dejarla en herencia a sus hijos e hijas. Dice la autora “La nueva filantropía funciona en red…” …

Acabou de sair World Giving Index, o estudo comparativo mais importante a nível mundial sobre as doações e filantropia e que abarca mais de 95% da população em mais de 153 países.


The “World Giving Index” is the first report of its kind looking at charitable behaviour across the world. Using data from Gallup’s Worldview World Poll CAF looked at three different types of charitable behaviour – giving money, giving time and helping a stranger and used the results to produce the “World Giving Index”.

Australia and New Zealand topped the Index. Malta was found to be the country with the largest percentage of the population (83%) giving money, the people of Turkmenistan are the most generous with their time with 61% having given time to charity and Liberia was top of the list for helping a stranger (76%).

The study also found that being happy is more of an influence on giving money to charity than being wealthy.

faça aqui o download do relatório

Vale tudo para conseguir fondos?
Uma breve entrevista com Francesco Ambrogetti, fundraiser do Programa das Nações Unidas para o SIDA

(cortesia do da AEF)



¿Cómo ha evolucionado el panorama del Fundraising en estos últimos 10 años?

Hay varios cambios, principalmente en el profesionalismo creciente de las ONG y el crecimiento en la educación y de las expectativas de los donantes. Desde el punto de vista de las ONG, algunas técnicas de fundraising (como el “cara a cara” o el telemarketing) ahora son práctica común, mientras sólo pocas organizaciones las utilizaban hace 10 años. Desde la perspectiva del donante, hay un mejor conocimiento y una expectativa creciente en estar más conectado y vinculado con las causas a las cuales dona. Queremos ver cada vez más dónde va nuestra donación y experimentar la diferencia y el impacto que logramos con ella.

¿Cómo está afectando la crisis económica mundial al sector?

A pesar de noticias y tendencias alarmantes, en general no ha habido un impacto negativo…

European citizens continue to show resolute support to aid provided to developing countries according to a special Eurobarometer published today. One week before the UN High Level Meeting on the Millennium Development Goals, the survey shows that 89% of respondents consider development aid is important or very important. Two in three Europeans believe that the EU should honor, or even improve, on its promises to increase development aid to 0.7% of GNI by 2015, the deadline for achieving the Millennium Development Goal. This support, shared by a vast majority of citizens regardless of the nationality, has remained consistently high despite the financial crisis and the economic situation in Europe. In this context, three quarters (76%) of Europeans believe that there is added value in EU countries working together which contributes to avoid duplication and ensure aid effectiveness.

European Commissioner for Development Andris Piebalgs said: “European citizens sent a very clear message …

As a fundraiser, it's so easy to get jaded and to think we've seen it all. But curiousity is one of the most important tools a fundraiser can have. It helps in every step of the "Get R.E.A.L." fundraising process:

Research: If you're curious, you will not just enter someone's email address, but notice that it's a unique domain name and go check it out. Even if it doesn't lead to a major discovery, it can be a talking point with the donor.

Engage: Being curious as you engage a donor involves asking perceptive questions. Once, while in the lobby of a factory that produced wrought iron products, I asked how paint got on the iron. That started a 2-hour tour of the plant, including a long (and fascinating) explanation of a new piece of equipment that not only fused the powder with the iron but also recovered the waste. The donor would never have spent that much time if all I talked about was my nonprofit. Curiosity shows donors you are interested in them an…

Achas que a venda de rifas passou de moda e estás fart@ de organizar festas para garantir o futuro dos projectos e da tua Associação?

Se és dirigente associativ@, Estratégias de Angariação de Fundos é a formação que te pode ajudar a tornar mais sustentável a gestão da tua Associação.

Nesta formação vais adquirir competências para a elaboração de propostas de financiamento, descobrir mais sobre as fontes que podem financiar a tua Associação e aprender a planear e gerir os fundos angariados.

Porque existem muitas formas de obter recursos financeiros, mas porque nem todas se adaptam ao teu projecto,

Inscreve-te!

Temas:

I. Planeamento
- Elaboração do Plano de Acção;
- Elaboração do Orçamento;
- Elaboração de uma proposta de financiamento;
- Desenvolvimento de uma estratégia de angariação de fundos.

II. Estratégia
- Comunicação com os agentes representantes das possíveis fontes de financiamento;
- Planeamento e Gestão dos fundos angariados;
- Implementação do Plano de Acção;
- Apresentaçã…

Acabei de receber uma notícia do Adrian Sargeant que dá a conhecer um novo recurso para os estudantes de fundraising: http://www.studyfundraising.info/

Um novo site que recolhe tópicos de fundraising, artigos para o download, uma área de teste para treino e aprendizagem, sugestões de páginas web e recomendação de leituras, entre outros.

Adrian Sargeant asargean@iupui.edu
Robert F. Hartsook Professor of Fundraising | Indiana University | Professor of Nonprofit Marketing and Fundraising | Bristol Business School.

¿Sabias que en UK y en EEUU el attrition-rate (tasa de cancelación de las donaciones) de las Organizaciones es sobre un 50% y un 75% respectivamente?. Esa es el dilema que nos plantea Adrian Sargeant de Resource Alliance.


- En el contexto del mundo de los negocios la pérdida rutinaria de clientes puede ser de un 30%, pero en el contexto de las Organizaciones Sin Fines de Lucro, ¿es aceptable una pérdida tan grande? ...

- Un 10% de mejora en la retención de donantes puede significar hasta un 200% en el impacto de las donaciones totales recibidas por la base de donantes ...

Dentro de mi experiencia la pérdidad de donantes es uno de los temas menos abordados por las organizaciones. Si tuviéramos que calcular los costos de esta falta de atención, seguramente quedaríamos alarmados de ver como se pierden mes a mes millones de dólares que podrían haber ido a la mantención de los programas y proyectos.

Pero veamos por qué los donantes se van

Desde mi experiencia los siguientes aspectos hoy en…

En la época en la que fui responsable de captación de fondos de Amnistía Internacional - España, más de una vez me llevé una decepción cuando presentaba a mis compañeros, todo ufano, los bocetos de una nueva campaña publicitaria recién salida del horno de la agencia y algunos encontraban que estaban demasiado cargadas las tintas en movilizar las emociones de la audiencia. La controversia estaba servida una vez más: ¿es lícito tocar el corazón de la gente o debemos limitarnos a conectar con sus mentes? ¿Cuándo la dosis adecuada de sentimientos se convierte en censurable sensiblería?La polémica no parece resoluble dado que la publicidad se suele valorar desde la impresión subjetiva que provocan los anuncios en cada individuo. Y ya se sabe, en cuestión de gustos, no hay nada escrito. Siempre he tratado de ver la publicidad al margen de mis preferencias personales, pero es cierto que resulta imposible ser totalmente objetivo. No podemos desprendernos en nuestro análisis de las sensaciones…

La tua raccolta fondi in 5 giorni!

Se non hai tempo da perdere e decisioni importanti di fundraising da prendere, questo corso fa per te.

saber +

UK Giving 2009: an overview of charitable giving in the UK, 2008/09 launches 23rd September.

This annual publication provides an overview of the latest estimates and long-term
trends in individual charitable giving.

» 54% of adults donate in an average month, down from 56% in 2007/08
» the median monthly donation is £10 per month
» cash is still the most popular method for giving
» individuals donated £9.9 billion to charity, down 11% from 2007/08

+ info

Para muchas organizaciones el marketing o comunicación vía email puede llegar a ser el principal canal para alcanzar a los actuales y futuros donantes. Sin embargo, para ser efectivos debemos responder algunas preguntas antes de hacer click al botón de enviar. Veamos cuáles:

¿A quién le hablas?
Muchas veces en las organizaciones no tenemos la rigurosidad suficiente para enviar los correos segmentados de acuerdo a variables tan sencillas como: género, edad u otras, tales como, intereses, profesión, etc. ¿Hablamos de "Estimado Amigo","Estimado Alejandro","Hola Ale","Querida Carolina","Hola Caro" o cuál?.

¿Tus registros corresponden a donantes, voluntarios, alumnos, ex-alumnos, miembros de una iglesia, miembros de la junta directiva, clientes, participantes de un evento, ex-donantes o a qué grupo?

Cada uno de esos segmentos tendrá un interés y percepcion diferente respecto a lo que hagamos:

- Los donantes por ejemplo, querrán saber más sobre…